Med spas and aesthetic clinics

Clients usually look up a med spa on a phone and expect to book from the same screen. Many treatments begin with a consultation rather than a straight booking, so the site takes that request first, with any deposit the practice's policy asks for. A gallery of before-and-after photos can sit on the site too, showing only clients whose written consent is on file.

In Los Angeles these practices gather in Beverly Hills and West Hollywood, and on the coast in Santa Monica, with others in Pasadena and Sherman Oaks. A client choosing between practices close to home will often compare their sites side by side, so the treatment pages and the consultation step need to read plainly.

The practice writes its own deposit and cancellation rules, and the build follows them as written. A consultation deposit can count toward the treatment that follows, or stay with the practice after a late cancellation. The client reads those terms on the request screen before paying anything, and the receipt repeats them.

Each client card keeps the forms on file and flags any treatment still waiting on a signed consent, beside the packages and memberships that client holds. The day view puts every treatment room and provider in its own column, so an open slot is easy to spot and to fill.

Those open slots are a fair place for AI to start: callers asking what a treatment costs or which consultation times are free can be answered on the phone by the AI receptionist, where the plan connects it to that day view, and the desk gets each new client's request. For the AI jobs we do not offer a BAA today, so we do not build one where patients' health details would reach it, and for a medical practice the written plan settles that first.

Most med spas already keep charts and photos in practice software made for aesthetics, and some take bookings through a wider wellness platform too. The site can work in front of that software wherever it lets outside tools connect, and you decide which parts, if any, it takes over. We name these products because you may know one of them; the list favors none.

A beauty marketplace app can bring in new clients, though it shows them every other practice nearby in the same list and runs deposits by its own rules. With your own consultation flow, the request comes to you alone, and the intake answers arrive with it for the provider to read before the visit.

Picture an aesthetic clinic with three treatment rooms and a small team of providers. Consultations are booked by phone and direct message, and consent forms are signed on paper at the desk. Packages live in a spreadsheet the owner updates by hand after each visit.

A Growth site would give the clinic its treatment pages, sorted by the concern a client comes in with, along with a consultation request that drops into the scheduling software it already runs.

Taking deposits on consultations and keeping member plans with the visits left would be a custom app, with each signed consent saved to the client's card. Card payments and a member login are what move its price most, and the written plan sets that price after a short call. Once the site is live, the clinic could add the GEO retainer, a monthly fee that is lower with a site we built, so AI answer engines can read and quote its treatment pages.

Treatment room, below, is a concept we drew for this page, with two views a client meets on a phone and two that staff work from. Each view stands for a step a practice might still handle by hand. It is only a drawing: not a product, and not the system of any real practice.