Websites and custom software for New York small businesses

Eastern time runs three hours ahead of Pacific all year, so a New York workday and a Los Angeles workday share five hours. We keep calls and reviews in that window, on video with a shared screen.

Outside the overlap the work carries on in writing, on the preview link and by email. A note sent at 9 a.m. in New York is waiting when the Los Angeles day starts.

Manhattan carries the finance and media offices along with the fashion trade, and the blocks of SoHo are lined with shops. Brooklyn is known for independent shops and makers, from Williamsburg to Park Slope.

Queens mixes small restaurants and shops in Flushing and Jackson Heights with offices and studios in Long Island City. The Bronx has the food markets of Hunts Point and the shops of Fordham Road, and Staten Island has a cluster of shops by the ferry in St. George.

The SBA Office of Advocacy's 2025 profile counts 2.38 million small businesses in New York State. Most of them have no paid staff, and the ones that open a second shop meet a new problem: one set of stock and customers across two doors.

NYC Small Business Services runs the NYC Business Solutions Centers, which offer free services to people starting or running a small business. MyCity Business is the city's official business portal: its step-by-step wizard lists the licenses a business needs at every level of government.

The Brooklyn Chamber of Commerce and the Queens Chamber of Commerce are two of the five borough chambers, and a member listing in yours is one more place where your name and address match your site. The Partnership for New York City is a business group for the city's large firms, a different scale from a two-shop boutique.

Customers keep asking which shop has it in their size. Product pages should show stock at each shop, and each shop needs its own page with hours and an address that match its business profile. A hold-for-pickup button turns that question into a visit.

Behind the counter, both shops need one view of stock and customers, so a transfer between shops or a return at the other door does not break the count.

Say an invented clothing boutique has one shop in Brooklyn and one in Manhattan, both on the same point-of-sale system. Customers call one shop to ask whether the other has a size, and staff keep holds on paper.

That fits the Typical build for custom apps, listed at $23,800. The app reads both shops' stock from the point of sale and shows it on the site, where a customer can hold an item at the shop that has it. Each shop gets a pickup list, and a text tells the customer when it is ready. The owner sees it all in an admin view.

The build sits above the price book's line for a split deposit, so it is paid in three parts: a share to start, a share at the midpoint and the rest at launch. After launch, the app support retainer covers fixes and updates for a yearly share of the build, with a monthly minimum.

The same work suits a restaurant in Queens or a Manhattan office, not only a boutique.