Service
Business-to-business lead generation
Business prospect lists from public business records, loaded into your CRM with email follow-up. Priced in a written plan after a short call. You own the list.
Updated October 28, 2026
How does lead generation work for a business that sells to businesses?
Lead generation at Your Wish Is Our Code means a list of business prospects built from public business records for your own outreach, loaded into your CRM with an email follow-up that carries an opt-out and your postal address. The list never feeds automated calls or texts, and its data is held only as your service provider.
B2B lead generation: B2B lead generation is the work of finding other businesses that could buy what a business sells and opening a conversation with them. It has two halves. Outbound starts from a list of businesses that fit the offer and contacts them, most often by email. Inbound makes sure the inquiries that arrive on their own, through the website or the phone, are caught and answered. A prospect list built from public business records holds facts about each business, never about private households, and the follow-up asks whether the offer fits.
Key facts
The FTC says the CAN-SPAM Act covers business-to-business email too, and every commercial email must carry a valid physical postal address and a clear way to opt out.
Source: Federal Trade Commission, CAN-SPAM Act: A Compliance Guide for Business, checked October 28, 2026
The FTC says a business that hires another company to handle its email marketing cannot contract away its own legal responsibility to comply with the CAN-SPAM Act.
Source: Federal Trade Commission, CAN-SPAM Act: A Compliance Guide for Business, checked October 28, 2026
California's privacy agency says the CCPA's rights cover residents who are contacts at business customers and vendors, and that its business-to-business exemption expired on December 31, 2022.
Source: California Privacy Protection Agency, Frequently Asked Questions, checked October 28, 2026
California's privacy agency says the CCPA puts separate obligations on service providers, the companies that contract with a business to process personal information for it.
Source: California Privacy Protection Agency, Frequently Asked Questions, checked October 28, 2026
What you get
A prospect list is built for one business and its offer, and it goes to work in your own tools. Every list build covers the list below.
- A short call about who buys from you and the area you serve
- A list of business prospects that fit your offer, built from public business records
- The list loaded into your CRM, one record for each business
- An email follow-up from your own address, an opt-out and your postal address in every message
- A website form that files each new inquiry into the same CRM
- A written note on how the list was built and how its data is kept
How it goes
It starts with a short call about who buys from you: the kind of business and the area you serve. From that call we write the plan for the list and its follow-up, with the price, and nothing starts before the deposit clears.
We build the list from public business records and load it into your CRM, one record for each business. The follow-up goes out from your own address, every email with an opt-out and your postal address, and each reply lands on that business in your CRM. You decide who is contacted and when, and how the list is used is your responsibility.
Where it fits
A list build is priced by how many businesses it covers and by how much follow-up it feeds. The follow-up runs as an automation on your own email and CRM accounts, so once it is handed over only those platforms bill you, at cost.
- Your price
- Set in a written plan after a short call
What a list is never used for
In short
A list we build holds businesses only, and it never feeds automated calls or texts.
Every list is made of businesses, never of households or shoppers. It is built for one client's outreach, and we never pass it on to anyone else.
Outreach from a list is email, and we never pair a list with automated calls or texts. Its data is held only as your service provider: we use it to run your follow-up and for nothing else.
The inquiries that come in on their own
A list reaches out, and the other half of the work catches the people who reach you first, through your website or your phone. We build that side too: a form that files each inquiry into the same CRM as the list, and an email reply that goes out while the inquiry is still fresh. Our AI page covers the receptionist that answers your phone and files each call the same way.
A worked example (hypothetical)
Picture a commercial cleaning company that wants more offices and shops on its weekly route, all within a short drive of its depot.
The list would hold businesses of the kinds it cleans for in that area, built from public business records and loaded into its CRM. A short series of emails would go out from the owner's own address, each with an opt-out and the company's postal address, and every reply would land on that business's record.
The company's quote form would file into the same CRM, so a reply to an email and an inquiry from the site wait in one place for the owner to answer. Nothing would call or text anyone on its own.
Common questions
What does a prospect list cost?
Projects start at $2,500. A list build is priced by how many businesses it covers and how much follow-up it feeds, in the written plan that follows a short call. The email and CRM accounts are yours, billed to you at cost.
Where does the list come from?
From public business records: what state and city governments publish about the businesses registered with them. The list holds facts about each business and nothing about private households.
Do you build lists of households or shoppers?
No. Every list we build holds businesses only, and it is built for your business alone. A list made for one client never goes to another.
Will you call or text the businesses on my list?
No. A list we build is never paired with automated calls or texts. The follow-up is email from your own address, with an opt-out and your postal address in every message.
Am I responsible for how the list is used?
Yes. You decide who is contacted and how, and the law on commercial email applies to you as the sender, whoever sets the emails up. We build the follow-up to carry an opt-out and your postal address, and the list's data is held only as your service provider.
What happens to the replies?
Each reply lands in your CRM, on the record of the business that sent it, and your team answers it. The follow-up stops for anyone who replies or opts out.
Related pages
- Websites and software for event venues and caterers
- Websites and software for law firms
- HubSpot or a custom CRM for a five-person business?
- Automation, or another hire?
- Custom CRMs
- Business automations
- AI for small businesses in Los Angeles
- TCPA: what it means
- Web design and custom software across Los Angeles
- Every service
Start with a written plan
Tell us about the business and what you need. We reply with questions, then a written plan that lists the work and its price, and nothing starts until you have read it.