What each site tier includes
In short
Starter, at $6,400, is a clear site people can find. Growth, at $11,900, connects it to the tools your team uses, and Flagship, at $20,400, is built to work as a sales channel.
Starter is 5 to 12 pages built for phones first, with an intake form that reaches you by email, the SEO baseline, an accessibility check, text and images you can edit, and analytics and search console set up in your name. Growth adds pages, a CRM hook so each inquiry lands in the tool you run on, two automations and a second speed and search review. Flagship adds a CRM that talks both ways, automations across your tools, the GEO baseline on every page and a launch check on real devices.
Every tier launches on your own hosting, domain and card, carries a warranty on bugs for 30 days after launch, and comes with a small footer credit that takes $500 off the price.
| Starter | Growth | Flagship | |
|---|---|---|---|
| Starting price | $6,400 | $11,900 | $20,400 |
| Pages | 5 to 12 | 15 to 30 | 40 to 100 |
| Where an inquiry goes | An email to you | Into your CRM | Into your CRM, and back out |
| Automations | The intake form | Two of your choice | Across your tools |
| Search and AI answers | The SEO baseline | The SEO baseline, plus a second speed and search review | The GEO baseline on every page |
Swipe sideways to see every column
What moves the price
In short
The price moves with what the site has to do rather than how it looks: how many pages it carries, and what happens after someone fills in a form or books a slot.
Pages set the tier. After that, each feature that handles something for a customer adds its own step: bookings, card payments, online ordering or a client portal. A portal, or payments together with bookings, moves a project past a website and into our app prices, which start at $15,300.
Words are the other lever. The tier prices assume you supply the text and photos; writing pages from scratch is priced in the plan, because a page someone has to research and write takes longer than one that arrives finished.
The ranges under this guide come from the estimator on our pricing page, which reads the same price book. They leave the footer credit off, so each one starts at a list price, and the credit takes $500 off any of them. A range is never a quote: the written plan for your project is the number.
Running costs after launch
In short
After launch a site costs its hosting and domain, paid to the providers on your own card. A care plan from $169 a month and GEO, the monthly answer-engine work, are both optional.
Hosting and the domain are the two costs you cannot skip, and they go straight to the companies that provide them, at cost, with no markup from us. Keeping them on your card also keeps them in your name.
A care plan keeps the site updated, backed up and watched: Keep at $169 a month, Grow at $299 and Run at $499. GEO is $850 a month with a site we built or a care plan, and $2,125 a month on its own, for the monthly checks and pages that help answer engines name you.
A worked example (hypothetical)
In short
A small bookshop with an events calendar and an inquiry form is a Starter site, with the footer credit off the price and a care plan it can strike.
Picture an independent bookshop that wants eight pages: the shop, the hours, a page per reading group, an events calendar and a form for school orders. Every form sends an email; nothing needs a CRM. That is a Starter site at $6,400, and the footer credit takes $500 off it.
The proposal pre-selects the Keep plan at $169 a month, which the owner can strike. Hosting and the domain run on the shop's own card. If the shop later wants to sell books online, that is a new feature priced in writing, not a surprise in the first bill.
What this means for a small business
In short
Price the jobs the site must do before you price the site. A written list of pages, forms and connections lets you compare any two quotes line by line, ours included.
Not every small business needs a custom site. The SBA Office of Advocacy counts 36.2 million small businesses in the US, 82.3 percent of them with no employees, and for an owner working alone a builder plan run by the owner can be the right first site. Wix, for one, includes hosting in its plans, which it sells by the month or by the year.
The case for a custom build grows with the work the site does, such as bookings that must land in your calendar or inquiries that must reach the right person. In the Los Angeles area we meet owners in person to write that scope.