Service
Websites
A phone-first website that answers what your customers ask. Priced in a written plan after a short call. You own the code and the accounts.
Updated October 17, 2026
What does a small business website include?
A small business website should include pages built for a phone and a contact form that reaches the owner, with metadata and structured data on every page. We build each one on code and accounts in your name, priced in a written plan after a short call by how many pages it needs and what it connects to. After launch, an optional care plan covers small changes.
A small business website: A small business website is the set of pages that tells people what a business does and how to reach it, built to load quickly on a phone and to be read correctly by search engines. A good one answers the questions customers ask before they call and sends each inquiry somewhere the owner will see it. Unlike a social profile or a marketplace listing, it runs on a domain and hosting the business owns, so the business sets its own words and keeps its customers' details.
Key facts
Google's guidance for a good page experience is a main content paint within 2.5 seconds of the page starting to load, a response to input in under 200 milliseconds, and a layout shift score under 0.1.
Source: Google Search Central, Understanding Core Web Vitals and Google search results, checked October 17, 2026
WCAG 2.2, the W3C accessibility standard, asks at level AA that a target for a pointer measure at least 24 by 24 CSS pixels, with a few stated exceptions.
Source: W3C, Understanding Success Criterion 2.5.8: Target Size (Minimum), checked October 17, 2026
Google says it uses the structured data it finds on a page to understand the page's content, and it recommends the JSON-LD format where a site's setup allows it.
Source: Google Search Central, Introduction to structured data markup in Google Search, checked October 17, 2026
What you get
Every site we build is its own code, written for one business rather than a theme with new colors. A Starter site includes the list below, and the larger tiers add pages and connections to your other tools.
- Pages laid out for a phone first, then checked on a desktop
- A contact form that reaches your inbox
- Metadata and structured data on each page for search and answer engines
- A private code repository in your name from day one
How it goes
It starts with a short call about who your customers are and what they ask before they buy. From that call we write the plan: the pages, what each one says, the price and the deposit.
Once the deposit clears, you watch the pages arrive a few at a time on a private preview link and send changes as you go. At launch the site goes live on hosting and a domain in your name, with us as an admin rather than the owner.
Where it fits
Sites come in four tiers, and the tier is where the price starts. A Launch site holds 3 to 5 pages, live on a date set in writing. A Starter site is a clear site with a working form. A Growth site adds more pages and a CRM hook, and a Flagship site has to sell as well as inform. Above the Launch site, whose scope is fixed, the price moves with the number of pages and the tools the site connects to, and the written plan states it before you pay anything.
Every tier carries a small footer credit. The Launch site's price already counts it, and on the larger tiers keeping it lowers the price; taking it off is a line on the proposal.
- Your price
- Set in a written plan after a short call
Three ways to get a website
Most owners weigh a custom build against routes that look cheaper at the start. The difference shows up over the years you keep the site.
| A DIY builder | A template | Custom | |
|---|---|---|---|
| Cost over time | A subscription for as long as the site is live | A theme fee, then hosting and plugin renewals | A build price in the written plan, then hosting on your own account and an optional care plan |
| Who edits it | You, in the builder's editor | You, or a developer who knows the theme | We do, through a care plan, or any developer you choose |
| Speed on phones | Depends on the platform and the add-ons | Depends on the theme and its plugins | Built at phone size first and checked on real phones |
| Search and AI answers | The platform's built-in settings | Whatever the theme and its plugins add | Metadata and structured data written for each page |
| Ownership | The site lives on the platform, so moving usually means rebuilding | You hold the files, under the theme's license | The code and every account sit in your name |
| Best fit | Testing an idea quickly | A simple site on a small budget | A site that has to work with the rest of the business |
Swipe sideways to see every column
A worked example (hypothetical)
Picture an independent bike repair shop whose only presence online is a social page. Customers call all day to ask what a tune-up costs and whether the shop works on electric bikes.
A Starter site would cover it: eight pages or so, with a home page, a page for each kind of repair and its price, a page on electric bikes and one for the hours, plus an intake form that asks for the bike and what is wrong before it sends each request to the shop's email. That is more pages than a Launch site holds, and a form with the shop's own questions.
If the shop later wants each request in a customer list it can follow up from, a Growth site adds that CRM hook and two automations, such as a text when a bike is ready. The written plan would show that step with its own price.
From the work
The case studies below are builds we can open on a call and walk through page by page, on a phone or a laptop.
Common questions
How much does a small business website cost?
Projects start at $2,500. Past that, the price depends on how many pages the site needs and which of your tools it connects to, and the written plan prices your actual pages after a short call, before you commit. Care after launch is optional.
Can you move my site off Wix or Squarespace?
Yes. We rebuild the pages as code you own and carry over the words and photos worth keeping. Before launch we set up redirects from the old addresses, so links that people and search engines saved keep working.
Will my site show up in Google and in AI answers?
No one can promise a ranking or a mention, and we never do. We can promise a site that search engines and answer engines can read, with clear headings, metadata, structured data and a sitemap.
Do I need a care plan after launch?
No, it is optional. A care plan is a monthly fee for us to keep the site updated and backed up, with a set number of hours for changes. Without one, any later change is priced in writing first.
What do you need from me to start?
A short call and a list of the questions your customers ask most often. Photos and any text you already have help, but none of it has to be finished.
Start with a written plan
Tell us about the business and what you need. We reply with questions, then a written plan that lists the work and its price, and nothing starts until you have read it.