What each plan includes
In short
Every plan covers the same upkeep at a different depth: monitoring, backups, tested updates and an allowance of hours for changes. The larger plans add a monthly check of the pages and forms, and a standing slot for new work.
Keep is the plan every proposal of ours pre-selects: monitoring and uptime checks, backups, dependency and security updates, and one hour of changes each month, with a reply to each request within two business days. Business days are Monday to Thursday 9 a.m. to 7 p.m., Friday 9 a.m. to 3 p.m. and Sunday 10 a.m. to 5 p.m., Los Angeles time, and never Saturday; a request after the day's cutoff (4 p.m., noon on a Friday, 2 p.m. on a Sunday) counts from the next business day. Grow has three hours of changes with a reply by the next business day, and adds a monthly check of speed, search and forms. Run has six hours with a reply the same business day, first in line, and adds a standing slot for new pages and small features.
Every update is tested before it reaches the live site. A change that fits inside the month's hours is simply done; one that does not is priced in writing before we start.
| Keep | Grow | Run | |
|---|---|---|---|
| Monitoring, backups and tested updates | Included | Included | Included |
| Hours of changes | One a month | Three a month | Six a month |
| A check of speed, search and forms | Not included | Monthly | Monthly |
| A reply to each request | Within two business days | By the next business day | The same business day, first in line |
| A slot for new pages and small features | Not included | Not included | Included |
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What a care plan does not cover
In short
A care plan never pays for hosting, the domain or software subscriptions, and it does not include new features. Those run on your own accounts at cost, or as work priced in writing before it starts.
Hosting, the domain and any software the site uses are billed to your own card by the companies that provide them, with no markup from us. That keeps the accounts in your name and the plan price about the work alone.
New pages and features are change orders, priced in writing and built only once you approve. Bugs in the first 30 days after launch are fixed under the warranty that comes with every build, whether or not you take a plan.
A custom app or CRM is looked after by a support retainer instead of a care plan, priced as a share of the build each year with a monthly minimum, because an app carries data, roles and connected tools that a brochure site does not.
Why a website needs upkeep at all
In short
A website is software built on libraries that keep releasing fixes, and some of those fixes close security holes. Left alone, a site falls behind and becomes harder and costlier to bring up to date.
The OWASP Top 10, a standard awareness document for web application security, ranks software supply chain failures third in its 2025 edition: breakdowns in building, distributing or updating software, often caused by flaws or malicious changes in the third-party code a site relies on. Applying and testing updates is the plainest defence a small site has.
Speed drifts too. Google's Core Web Vitals call a page good when its largest element appears within 2.5 seconds, it responds to a tap or click within 200 milliseconds, and its layout shift scores 0.1 or less, each measured at the 75th percentile of page loads. New photos, scripts and embeds push a page past those lines a little at a time, which is what the monthly check on Grow and Run catches.
What this means for a small business
In short
Take a care plan if you would rather not think about updates and backups, or if you change the site often. Skip it if the site rarely changes and someone you trust can apply updates, since the code and the accounts are yours either way.
Whoever looks after your site, ask what counts as a change and how updates are tested before they reach the live site. Then ask where the backups live, and have one restored once so you know it works.
Tell whoever looks after the site which pages matter most, such as the booking form or the menu, so the checks and the change hours go there first. Book a call and the written plan for your site names the plan that fits and its monthly price; in the Los Angeles area we can go through it with you in person.