Web design and custom software in West Hollywood

The first meeting happens at your place, at an hour that suits whoever runs the book or the reservations. We look at how a client books and cancels today, because that is where the lost hours hide.

The written plan that follows names the booking tool and the no-show rule it will enforce, with the price for the work. The build runs on a preview link, and the review before launch happens back at your place.

The Sunset Strip carries the hotels and music venues on the city's north side, and Santa Monica Boulevard runs through the middle with restaurants and salons. Melrose Avenue and Robertson Boulevard hold boutiques and design shops, the Design District around them gathers furniture and interior showrooms, and medical offices cluster on the city's southwest edge near Cedars-Sinai.

The Census Bureau counted about 1.1 billion dollars of accommodation and food services sales in West Hollywood in 2022. For a hotel bar or a salon here, the booking page is often the first thing a visitor sees of the business.

The City of West Hollywood asks anyone doing business in the city for a Business Tax Certificate, including businesses based elsewhere that work inside its limits.

The West Hollywood Chamber of Commerce offers local businesses resources and advocacy. The West Hollywood Design District, an improvement district, promotes the showrooms and restaurants around Melrose Avenue and Robertson Boulevard.

Clients pick a stylist first and a service second, so the site needs a page per stylist with their work and prices, and booking that starts from either. Long services like color need a deposit at booking, and new clients need the policy in plain words before they pay it.

The booking platform a salon already pays for can usually hold a card and charge the fee, and the site is built around it. The back office work is the rest: reminders before each visit and a rebooking nudge a few weeks later.

Say an invented salon with six chairs on Santa Monica Boulevard books through a salon platform, loses a few hours a week to no-shows and has an old site that tells clients to call.

That fits a Starter site, listed at $6,400: 5 to 12 pages, with a page per stylist and the booking platform built into each, and the deposit and no-show policy stated before the client pays. The footer credit stays on, so $500 comes off.

At that price the deposit is half, and the other half is due at launch. The salon also takes the GEO retainer at the bundled rate, $850 a month, which keeps its pages ready for answer engines to quote and tracks how they describe the salon each month.

A restaurant on the Sunset Strip might want reservations and ordering on its own site, and a showroom in the Design District might want its catalog online for designers, so the salon is far from the only fit.