Pasadena
Web design and custom software in Pasadena
From Old Pasadena storefronts to the dental offices near the hospital, what a Pasadena business needs from its site, and a family practice's new-patient site with its price.
Updated September 24, 2026
In short
A Pasadena dental office and an Old Pasadena restaurant want different things from a website: one needs new-patient forms and reminders, the other needs game-day hours and ordering. We design both kinds of site and the software behind them, and the plan we send after meeting you in Pasadena carries its price.
How we work with businesses in Pasadena
In short
We plan with the people who answer the phone, not only the owner.
In a dental or medical office the front desk knows where the time goes: the calls to confirm tomorrow's patients and the forms that arrive half filled. So the first meeting includes whoever runs that desk, at an hour that does not take them away from patients.
From that meeting comes a written plan with its price. The build runs on a preview link the whole office can open, and we come back for the review before launch, when the staff can click through it together in one room.
- Meetings
- In person in Pasadena, and over shared screens between visits
- Time zone
- Pacific Time
The business mix
In short
Pasadena pairs a historic shopping district with a large base of science and health care work, and its event days fill the whole city.
Old Pasadena, along Colorado Boulevard, is the retail and restaurant core, and Playhouse Village and South Lake Avenue carry shops and offices to the east. Engineering and science firms work near Caltech and JPL, medical offices cluster around the city's main hospital, and the Rose Bowl in the Arroyo Seco brings game days and concerts that change how every restaurant nearby plans its week.
The Census Bureau counted about 3.6 billion dollars in health care and social assistance receipts in Pasadena in 2022. For a practice among so many, the website is where a new patient compares one office with the next.
- Retail and dining in Old Pasadena
- Science and engineering firms
- Medical and dental offices
- Event days at the Rose Bowl
Source: U.S. Census Bureau, QuickFacts: Pasadena city, California (2022 Economic Census), read September 24, 2026.
Local platforms and directories
In short
Pasadena licenses its businesses through City Hall, and its shopping districts each have a business group.
Pasadena's Department of Finance licenses every business operating inside the city, for profit or not, and collects an annual business license tax.
The Pasadena Chamber of Commerce covers the whole city and keeps a directory of its members. The Old Pasadena Management District, a nonprofit, manages the improvement district in Old Pasadena for the city, and the Playhouse Village Association runs the improvement district for the blocks around the Pasadena Playhouse.
- City of Pasadena business license
the license and annual tax for every business in the city
- Pasadena Chamber of Commerce
the citywide chamber of commerce
- Old Pasadena Management District
the nonprofit that manages Old Pasadena's improvement district
- Playhouse Village Association
the improvement district of Playhouse Village
What a site and back office look like for a family dental practice
In short
A family dental practice needs a site that turns a search into a booked first visit, and a back office that keeps the recall list moving.
Before they call, new patients look for the insurance you take and the first opening you have. A family practice also needs a page for parents: the age you start seeing children and what a first visit is like for them.
In the back office the work is recall, the patients due for a cleaning who have not booked, and the forms that should be finished before a visit rather than on a clipboard in the waiting room. Health history belongs in the practice's own dental software, so the site sends patients to that software's forms instead of collecting health details itself.
A worked example (hypothetical)
Say an invented family dental practice with two dentists near South Lake Avenue gets most new patients by phone and hands out paper forms at the desk. It wants a site where new patients can ask for a first visit, and fewer missed appointments.
That fits a Growth site, listed at $11,900, with a page per treatment and one for new patients. Its CRM hook puts every visit request in one list, and its two automations send the practice's own forms link as soon as a first visit is booked and a text the day before. The practice takes the footer credit off, so the list price stands.
At that price the deposit is half, with the other half due at launch. After launch, the Grow plan at $299 a month adds a monthly check of speed, search and the forms, which matters when the forms are how new patients arrive.
Services in Pasadena
A practice is one kind of Pasadena client. A restaurant in Old Pasadena may need ordering for game days, and an engineering firm may need a portal for its clients long before it needs a new site.
- Websites that turn a search into a first visit
- Custom apps for scheduling rooms and crews
- CRM for recall lists and referral sources
- Ordering for game-day pickup near the Arroyo Seco
- Client portals for firms that share files with clients
- Automations that send forms and reminders on time
- GEO for the questions patients ask answer engines
- Care plans with a monthly check of forms and speed
Common questions
Do you build new-patient forms for Pasadena dental practices?
We connect the site to the forms your dental software already offers, so health details go straight into the patient record. The site itself asks only for what a visit request needs: a name and a way to call back.
Can reminders go out automatically instead of from the front desk?
Yes. If your dental software already sends reminder texts, we leave that alone. What the site adds is the step before it: a note with the forms link the moment a first visit is booked, so the forms are done before the patient arrives.
Can the whole front desk review the new site before it launches?
Yes. Everyone in the office gets the preview link, and the review before launch happens at your practice in Pasadena, with the people who will handle the new forms.
Does a Pasadena business need to join the chamber?
No, membership is optional. A business in Old Pasadena or Playhouse Village already sits inside that improvement district, and the chamber suits a firm that sells across the city. Either way, keep your name and hours the same on every listing and on your site.
Does a restaurant site need to plan around Rose Bowl event days?
Near the Arroyo Seco it helps. The plan can include a banner for event-day hours and a pickup window for game days, set up once and switched on when the schedule is out.
Start with a written plan
Tell us about the business and what you need. We reply with questions, then a written plan that lists the work and its price, and nothing starts until you have read it.