AI
AI follow-up by text and email
Texts and emails for confirmations, reschedules, cancellation saves and quote chasing, sent from your own number and address, every reply to your team.
Updated October 16, 2026
In short
AI follow-up sends the texts and emails a small business means to send after a first contact, such as confirmations, reschedules, cancellation saves and quote chasing, from its own number and address, and passes every reply to a person. The smallest version holds up to three follow-ups, priced in the written plan, and the ops retainer keeps them running after launch.
AI follow-up: Messages a business sends after a first contact, by text or by email, that software writes from approved wording and the details in the business's own tools, then sends at the moment they are due, such as a confirmation after a booking or a nudge on a quote that has gone quiet. Every reply goes to a person on the team. The software watches the text replies for a request to stop, marks it at once and skips that contact from then on, and it sends only from the business's own number and address.
Key facts
Under the FCC's rules as they read in October 2026, replying stop, quit, end, revoke, opt out, cancel or unsubscribe to a text is by itself a reasonable way to revoke consent to further texts.
Source: eCFR, 47 CFR 64.1200(a)(10), checked October 15, 2026
The FCC applies its National Do Not Call rules to telemarketing text messages sent to wireless numbers, as well as to calls.
Source: eCFR, 47 CFR 64.1200(e), checked October 15, 2026
The Campaign Registry says 10DLC campaign approval time varies by use case and by messaging provider, and that it does not review, approve or reject campaigns itself.
Source: The Campaign Registry, Resources and FAQ, checked October 15, 2026
What happens after a booking or a quote
Each follow-up runs on the wording and the rules set in your written plan.
It sees the change
A change in the tool you already use, such as a new booking or a quote sent, sets off the follow-up your plan names for it.
It checks before it sends
Before every text and every email it reads the do-not-contact mark, and a marked contact is skipped.
It sends from your accounts
Texts go from your registered number and emails from your own address, and the first text to a number says how to stop texts.
It passes the replies on
Every reply reaches your team's inbox. A text reply that asks to stop marks the contact at once, and one it cannot be sure about holds the texts until your team decides.
What you get
The smallest version covers up to three follow-ups set off by one booking tool or CRM. A fourth, or a second tool, is priced in the written plan before anything is built.
- Up to three follow-ups, picked from confirmations, reschedules, cancellation saves and quote chasing
- Texts from one number registered in your business's name, and email from one sender on your domain
- Wording you approve, with a way to stop in the first text to each number
- Every reply delivered to a person in your team's inbox
- A do-not-contact mark the follow-up reads before every send, emails included
- Test messages to your own phone and inbox before any customer gets one
How it goes
We start with the messages your team sends by hand today and the replies that come back. The written plan names each follow-up and its wording, with the price, before anything is built.
Your texting registration starts early in the build, since it has an approval wait of its own. We test each follow-up on your own phone and inbox, then switch them on one at a time.
The rules for business texts
In short
The FCC's rules on consent and opt-outs cover texts as well as calls. Texting from an ordinary ten-digit number also runs on a registration that is approved before the first send.
Under those rules, a text that includes or introduces an advertisement or constitutes telemarketing, sent with an automatic telephone dialing system or an artificial or prerecorded voice to a mobile number, needs the prior express written consent of the person it goes to (47 CFR 64.1200(a)(2)). Which of your follow-ups fall under that rule is a question for your lawyer, and the written plan records the answer for each one.
A contact can take consent back at any time. Under the rule as it reads in October 2026, a reply of stop, quit, end, revoke, opt out, cancel or unsubscribe revokes it, so does a reply a reasonable person would read as a request to stop, and the rule caps how long a sender may take to honor each request (47 CFR 64.1200(a)(10)). The follow-up marks a plain request to stop at once, and it holds the texts to a number whose reply it cannot be sure about until your team decides.
Texting customers from an ordinary ten-digit number runs on 10DLC registration: a messaging provider registers your business as a brand and each kind of message as a campaign, and the provider and its partners review the campaign before the first send. The Campaign Registry says approval time varies by use case and by provider, so we start the registration early in the build and plan the launch around the approval wait.
What it costs
Projects start at $2,500. Past that, follow-up is priced by the messages it sends and the tool that sets them off, and texts take more setup than email, since they wait on a registration of their own.
- Ops retainer
- A monthly fee after launch
- AI usage
- At cost, on accounts in your name
What the smallest version covers: Up to three follow-ups by text and email, such as confirmations and quote chasing, set off by one booking tool or system you use, confirmed in the written plan.
A short call comes first, and the written plan with the exact price follows within two business days, before anything is built. Business days are Sunday to Thursday, and Friday until noon, Los Angeles time; a request after 1 p.m. (noon on Friday) counts from the next business day.
Your rules, your lawyer
In short
We build it and warn you in writing about the legal side. We do not give legal advice, so the rules your AI follows are yours, set with your lawyer.
Calls and texts you send
Calls made with an AI voice need the contact's prior consent under the TCPA. A call or text that includes an advertisement or is telemarketing, made with an automatic telephone dialing system or an artificial voice, needs their prior express written consent. Texting from an ordinary ten-digit business number also needs 10DLC registration, which takes time to approve before the first send.
No legal advice
We flag the questions in writing, and your lawyer answers them. This is general information, not legal advice. Your rules are yours to set with your own lawyer.
A worked example (hypothetical)
Picture an auto repair shop in Glendale with three bays and one service writer at the counter. Estimates go out by email and many are never answered, and the reminder the day before a visit depends on whoever remembers to call.
One follow-up build would cover three: a reminder text the day before each visit, a text after a cancellation with a link to pick a new time, and an email nudge on an estimate that has gone quiet. The ops retainer keeps the wording and the hookup in step as the shop's tools change.
Every reply still lands with the service writer, who answers the questions about repairs; the follow-up only takes the reminding off the counter.
Common questions
Do the texts come from our number?
Yes. Texts go from one number on an account in your business's name, once its registration is approved, and email goes from a sender on your own domain, so every reply comes back to you.
What happens when someone replies stop?
That contact is marked do-not-contact at once and skipped by every later text and email. A reply that is unclear, such as one asking to cancel and rebook, holds the texts to that number until someone on your team decides.
Do customers have to agree to the texts?
Consent is yours to collect and keep, and your lawyer decides which follow-ups need it in writing. The FCC asks for prior express written consent before a text that includes an advertisement or is telemarketing goes to a mobile number from an automatic telephone dialing system.
How long until we can start texting?
Texting waits on the registration of your number, and The Campaign Registry publishes no set time for its approval. We start it early in the build so the approval wait runs alongside the work, and email follow-ups do not wait on it.
Can it answer the replies itself?
Not in the smallest version. Every reply reaches a person on your team. Replies answered by AI, booking from a reply included, are a conversation to script and test, and the written plan prices them.
What if someone asks to stop by email?
The email reaches your inbox, and someone on your team sets the mark. From then on no follow-up goes to that contact, by text or by email.
What does it cost after launch?
The ops retainer, a monthly fee the written plan states, keeps the follow-ups running as your tools change. Texting fees and AI usage run on accounts in your name, billed at cost.
Start with a written plan
Tell us about the business and what you need. We reply with questions, then a written plan that lists the work and its price, and nothing starts until you have read it.