AI
AI outbound calls
AI calls to people who agreed to hear from your business, for reminders and win-backs, with anyone who wants a person handed to your phone team.
Updated October 16, 2026
In short
AI outbound calls are calls an AI voice places for a small business to people who agreed to hear from it, for reminders and win-backs, handing anyone who wants a person to the phone team. The written plan prices each script, one goal apiece, and receptionist care keeps them running after launch.
AI outbound calls: Phone calls placed by software that speaks in a natural voice, following a script and rules a business sets, to people who agreed to hear from that business. Each call has one goal, such as reminding a customer about a visit that is due or asking a past customer whether they want to come back, and a person takes over when the one called asks for one, on the call or by a booked callback. Under federal rules an AI voice is an artificial voice, so consent comes before the first call, and the calls run only within the hours the business sets.
Key facts
The FCC's February 2024 ruling on AI-generated voices notes that when such a robocall introduces an advertisement or contains telemarketing, the caller needs the called party's prior express written consent.
Source: FCC, Declaratory Ruling FCC 24-17, footnote 13, checked October 15, 2026
FCC rules require every artificial or prerecorded voice message to state clearly, at its beginning, the identity of the business responsible for the call.
Source: eCFR, 47 CFR 64.1200(b)(1), checked October 15, 2026
AT&T's ActiveArmor terms say the service may inadvertently block wanted calls or misidentify some numbers as spam risk.
Source: AT&T, ActiveArmor service terms, checked October 15, 2026
What it does on each call it places
Each call follows the list and the script you approved, within the hours set in the written plan.
It checks the list
It calls only contacts you have marked as opted in to these calls, and it skips anyone marked do-not-contact.
It says who is calling
The call opens the way your lawyer settles it, starting with your business's name, and it is set never to say it is a person.
It works one script
One goal per script, such as reminding a customer that a tune-up is due or asking a past customer whether they want to come back.
It hands over
When someone asks for a person, the call goes through to your phone team, or a callback is booked when no one is free.
It marks the outcome
The result goes on the contact's card in your system, and an opt-out ends the call and is marked so the list skips that number.
What you get
The smallest version covers one script, one list of contacts who agreed to these calls and one caller ID number. Another script or another list is priced in the written plan before anything is built.
- One script with one goal, approved by you before the first live call
- Calls to one list of contacts you have marked as opted in, read from one system you use
- One caller ID number on a phone account in your business's name, calling within your hours
- A handoff to your phone team, live or as a booked callback
- The outcome of each call on the contact's card, with opt-outs marked and skipped
- Test calls to your own phones before any contact hears from it
How it goes
We start with who you call today and what each person agreed to. The written plan names the list, the script, the calling hours and the handoff, with the price, and your lawyer settles what each call says at its start before the first live call.
We test the script on calls to your own phones, then start the calls once you have heard them and signed off. After launch, receptionist care keeps the script and the handoff in step as your offers and your hours change.
Who it calls, and what each call says
In short
The FCC ruled in 2024 that an AI voice is an artificial voice, so the people it calls must agree to the calls first. What each call says at its start is settled with your lawyer before the first live call.
The ruling (FCC 24-17) applies the Telephone Consumer Protection Act's limits on artificial or prerecorded voices to voices made with AI, so a caller needs the called party's prior express consent. When such a call includes or introduces an advertisement or constitutes telemarketing, the FCC's rules require prior express written consent, with a few exceptions (47 CFR 64.1200(a)(2) and (a)(3)).
The same rules ask every artificial voice message to state the identity of the business behind the call at its start, and a number to reach that business during or after the message. A message that includes an advertisement or is telemarketing must also offer a way to opt out by voice or key press (47 CFR 64.1200(b)).
In California, a call placed through an automatic dialing-announcing device may run only after an unrecorded announcement in a natural voice that, among other things, tells the person called if the prerecorded message uses an artificial voice (Public Utilities Code section 2874). Whether your calls fall under that rule is a question for your lawyer.
The FCC also proposed in August 2024 that AI calls say so at the start of each call (FCC 24-84), and as of October 2026 that is still a proposal. The written plan lists these questions for your lawyer, and the script says what your lawyer settles.
Why a number gets labelled as spam
In short
Carriers label or block calls their analytics judge unwanted, and calls to people who asked to hear from you can still be caught. No one can promise a number is never labelled.
The labels differ by carrier: AT&T labels "Spam Risk" calls by category when it can, Verizon's free Call Filter labels spam calls "Potential Spam", and T-Mobile's Scam ID shows "Scam Likely" on calls it suspects are scams. FCC rules let a phone company block calls based on reasonable analytics designed to identify unwanted calls, under conditions that include letting its customers opt out of the blocking (47 CFR 64.1200(k)(3)).
So the calls go out from one number in your business's name, within the hours you set, and your business registers that number with the Free Caller Registry, which sends it to the call protection companies behind the major carriers. The registry itself says registration does not guarantee calls are never blocked or labelled, so after launch we watch how the number is labelled.
What it costs
Projects start at $2,500. Past that, outbound calls are priced per script, by the list it reads and the system each outcome is written into.
- Receptionist care
- A monthly service fee after launch
- Minutes and AI usage
- At cost, on accounts in your name
What the smallest version covers: One calling script with one goal for contacts who agreed to these calls, and a handoff to your phone team when someone asks for a person.
A short call comes first, and the written plan with the exact price follows within two business days, before anything is built. Business days are Sunday to Thursday, and Friday until noon, Los Angeles time; a request after 1 p.m. (noon on Friday) counts from the next business day.
Your rules, your lawyer
In short
We build it and warn you in writing about the legal side. We do not give legal advice, so the rules your AI follows are yours, set with your lawyer.
Recording calls
California law requires the consent of everyone on a call before it is recorded when the call is confidential (Penal Code section 632) or carried by a cell or cordless phone (section 632.7). A notice can play at the start of each call. Whether it does, and what the notice says, is your setting.
Saying it is AI
Our own receptionist answers by name and tells the truth when asked, and our site says an AI receptionist answers. On the calls your line answers, saying it is AI is your setting, written down before launch. For calls placed with an automatic dialing-announcing device, California requires telling the person called if the prerecorded message uses an artificial voice (Public Utilities Code section 2874).
Calls and texts you send
Calls made with an AI voice need the contact's prior consent under the TCPA. A call or text that includes an advertisement or is telemarketing, made with an automatic telephone dialing system or an artificial voice, needs their prior express written consent. Texting from an ordinary ten-digit business number also needs 10DLC registration, which takes time to approve before the first send.
Spam labels
A carrier may label an outbound number as spam however it is used, and each carrier words its label its own way. Your business registers its calling number with the call protection companies the carriers use, and we watch how the number is labelled after launch. We cannot promise it is never labelled.
No legal advice
We flag the questions in writing, and your lawyer answers them. This is general information, not legal advice. Your rules are yours to set with your own lawyer.
A worked example (hypothetical)
Picture a heating and air company in the South Bay that asks each customer, on the signed install paperwork, whether it may call about yearly tune-ups. Every fall the office manager means to call that list and rarely gets past the first page.
One outbound script would call the customers who said yes, offer a tune-up and mark each yes on the customer's card for the office to book, and anyone with a question about a repair would go through to the office manager. Receptionist care keeps the script in step as the season and the prices change.
Whether a tune-up offer is an advertisement or telemarketing, and whether the yes on the paperwork is the written consent such a call would need, is for the company's lawyer to settle. So is what each call says at its start, before the first live call.
Common questions
Who can it call?
Only contacts your business has marked as having agreed to these calls. When a call made with an AI voice includes an advertisement or is telemarketing, the FCC's rules ask for that agreement in writing, and your lawyer settles the wording before the first live call.
Can it call a list we bought?
No. The calls go only to people who agreed to hear from your business, so a bought list stays out of the plan, and so does anyone you have not marked as opted in.
Will the people it calls know it is AI?
It is set never to say it is a person, and whether it says up front that it is automated is your setting, settled with your lawyer. California has a rule for some automated calls and the FCC has proposed one, so the plan writes down what each call says.
Will our number be labelled as spam?
It can be, by any carrier, however carefully the calls are made. We keep the calls within your hours and watch how the number is labelled after launch, but no one can promise it never is.
What happens when someone says stop?
The call ends, the contact is marked do-not-contact on its card and the list skips that number from then on.
What does it cost after launch?
Receptionist care, a monthly service fee set in the written plan, keeps the script and the handoff working as your offers change. Phone minutes and AI usage run on accounts in your name, billed at cost.
Start with a written plan
Tell us about the business and what you need. We reply with questions, then a written plan that lists the work and its price, and nothing starts until you have read it.